About Us

LIFESTRAW water filter designed to be used by one person to filter water for drinking. It filters a maximum of 4000 liters of water, enough for one person for three years. It is suitable for travelers and hikers.

They know, both travelers and hikers are an Instagram user, currently in Indonesia. So, for their brand awareness, they decided to take KIRA Creativa as a part of their team.

Challenge

As a partner, LIFESTRAW and KIRA Creativa hand in hand to create a great and implementable concept. After many discussion, we suggest to bring up LIFESTRAW with climate change, plastic waste and dryness issues.

To get massive attention, we realize that is not only about a LIFESTRAW digital campaign, but also how to make a movement. This is the challenge that we have to face, to correlate between LIFESTRAW brand identity and spirit of Indonesian travelers & hikers.

Strategy

On the creative side, we begin to make an educational concept for a digital campaign about LifeStraw's capability. After that, we create a global issue campaign about climate change, plastic waste, and microplastic. We believe our way can cause a good conversion rather than funny content.

To make sure this campaign right on track, we put some creative hashtag as a video or photo uploaded requirement, along with LIFESTRAW social media maintenance.  And to speed up, we make an eye-catching artwork and place it into entire digital ads such as Google Search Ads, FB ads, and IG Ads.

Lubuk Minturun Park or LUMIN PARK is a property developer with business activities in construction and house management.

They have a good location that is far away from the tsunami zone. They were using a Website, Google My Business, Facebook, and Instagram. So they decided to choose KIRA Creativa as a part of their team to increasing their sales and developing their digital campaign.

Challenge

LUMIN PARK sales in 2017 to 2018 only reached 40% by using traditional marketing and social media marketing.

Their keyword was just "Jual Rumah" within that keyword they have to compete with so many big companies.

They also have to compete with another local property developer with strong Islamic campaign.

As a partner, LUMIN PARK and KIRA Creativa was hand in hand to create a great and implementable concept. After done many research and development, we suggested to bring up new keywords & campaign and maximize it with a perfect distribution

Strategy

We used a Growth Hacking Strategy and was spending one month in research & development.

After 40 days, we found a strong keyword and campaign which is "Investasi Properti" with the level of competition was low in Padang.

We also made a navigational video to increase LUMIN PARK brand awareness and we used Youtube and Google My Business as the channel distribution. the result is the best selling in 3 months and sold the houses out.

Mister Puss is a pet care brand launched during the COVID-19 pandemic, managed by Kira Creativa's sub-brand. It stands out not only for its business success but also for its commitment to social and environmental causes. The brand supports animal shelters through its "Mister Puss Peduli" program and promotes sustainability with its packaging upcycling initiative.

Challenges

Launching amidst a global pandemic presented significant hurdles for Mister Puss. As a new entrant in a competitive market, the brand faced challenges in establishing awareness and credibility. Additionally, expanding nationwide across Indonesia's diverse archipelago and acquiring market share in an established industry with strong existing players posed considerable difficulties.

Strategy

Kira Creativa implemented a comprehensive "Offline to Online Marketing" strategy to address these challenges. This approach integrated social media marketing and digital advertising with offline activities, creating a cohesive brand experience. The strategy emphasized purpose-driven marketing, highlighting Mister Puss's social and environmental initiatives. Through geotargeted digital campaigns and local influencer partnerships, the brand successfully reached consumers across Indonesia.

This strategic approach resulted in Mister Puss capturing over 10% market share in its category, a remarkable achievement for a brand launched during challenging times. The combination of digital innovation, social responsibility, and adaptive marketing has positioned Mister Puss as a notable success story in the pet care industry.

AUTO2000 is a Toyota's third party company and founded in 1975 under the name Astra Motor Sales. They work includes sales, maintenance, repair and supply of Toyota spare parts. In 1989, it changed to AUTO2000 and the management has been fully handled by PT. Astra International Tbk.

Lately, AUTO2000 is the largest Toyota retailer in Indonesia, which controls around 42% of Toyota's total sales.

Challenge

In 2015, PT. Astra International Tbk held video competition for all of AUTO2000 dealer in Indonesia.

As a partner, AUTO2000 PADANG and KIRA Creativa was hand in hand to create a great and implementable concept. After many discussions, we suggested making a video based on their tagline "Urusan Toyota jadi Mudah!"

Strategy

We made a grand design and concept that presented AUTO2000 precisely. It was a simple idea but we have to make it special.

So, we observed this campaign from any point-of-view and decided to make a script based on AUTO2000 service, hospitality, and innovation.

We collaborated with For Some Reason (45R)* for Video Production.

In the end, we won in the first place and the video aired in TVRI.

BKKBN is a non-ministerial government institution under the President through the Minister of Health. BKKBN has a role in controlling population and family planning program.

Challenge

This time, the problems of the teenager are complex. In 2010, the total population of the teenager reached 27.6% or around 64 million people. This age is susceptible to underage marriages, drug use, and other juvenile delinquency.

In recent years, Underage marriage is being defined by international organizations and it keeps increasing.

Since 2014, several legislative judgments have been initiated to certify the legal marriageable age. It has responded to growing public demand for government regulations to ban underage marriage.

These legislative initiatives have noble intents to uphold human rights norms, to protect children and to empower women. However, they do not offer an effective solution for the prevalence of underage marriage in Indonesia, or it could aggravate the problem. 

Strategy

We made a script based on problems and focusing on the risk of underage marriage when the girl is pregnant.

We collaborated with For Some Reason (45R)* and DotMov for Video Production.

RS NAILI DBS is one of a public hospital in Padang and was operated since 2016.

Ir. Indra Warman is Manager Director of PT. Ananda Naili Prima. He said about the mission of RS NAILI DBS is to provide an excellent and leading service which was affordable for everyone.

Challenge

Director of the RS NAILI DBS, Dr. Susi Rahmawati stated about many people from West Sumatra went abroad for medical treatment. This is motivated by the lack of hospital services in West Sumatra.

As a partner, RS NAILI DBS and KIRA Creativa was hand in hand to create a great and implementable concept. Through some discussions, we suggested making a video based on their advantage.

Strategy

We made a simple story with the script development process. We were focusing on service, hospitality, and technology. 

We collaborated with For Some Reason (45R)* for Video Production.

Team Leader

Business Consultant

Brand Consultant

Financial Consultant

UI/UX Consultant

Account Executive